Our Areas of Expertise

You don’t need a Nike budget, to build a Nike brand! We’ll get you the results you’re looking for by tapping into the things that make you unique and memorable.

BRAND MANAGEMENT:


A strong brand is key to the success of any organization. A strong brand creates a positive relationship with your suppliers, your customers, your donors – organizations with strong brands grow and retain their consumer base, increase their bottom line / raise more funds and outlast their competition. Developing a strong brand is a good investment.

Brand Development

Whether you need your brand built from the ground up or you simply need to refresh your existing look and feel we will work closely with you to create a brand that represents who you are and what you do. From logos to mission statements to complete brand platforms, we will help you build an identity that people trust and support.

Brand Audit

Are your organizational materials consistent, compelling and in-line with your organizations
mission, vision, product line or value roposition. Do you have a strategy when putting together your communications? Or do you rely on the popular shotgun approach like most organizations? We’ll come in and provide you with a complete audit of your brand and we’ll do it on our dime.

Content Management Strategy

A strong brand starts with consistency. Our team will start with an audit of your materials, messaging and mediums and then work with you to develop and implement a strategy to ensure you’re reaching your audience in a way that is meaningful to them and you!

WEB MARKETING & SEARCH ENGINE OPTIMIZATION (SEO)


Content is King and Queen in today’s over-communicated, fast paced world. Whether you need an annual report, a compelling video, a simple brochure or completely integrated, multichannel campaign strategy, our team will help you break through the clutter and get people talking about your brand.

Creative Design

When it comes to design work, our creative team is one of the best at leaving their egos at the door and producing results that you want – not what we want. We take your vision and concepts and turn them into inspired designs that get noticed! From entire ad campaigns to one off designs, we would love to be your agency of choice and help your brand stand out.

Social Media Marketing

Nothing has revolutionized communications more in the past decade than social media, especially for non-profit organizations. A good social media strategy can help you understand what is important to your audience and allow you to reach them in a cost-effective and meaningful way. We build social media platforms, develop strategies and we train your staff to become in-house experts.

Search Engine Optimization (SEO)

You can have the most beautiful website in the whole world but it is meaningless without audience. Your audience will spread the word of mouth, so to find prequalified lead to website thats where organic SEO comes in. To rank your website to the no 1 position in google organically on certain keywords. Our team uses the white hat techniques.

Pay Per Click Advertising (PPC)

Another way of getting prequalified lead is using the Google Pay Per Click Advertisement. Play with google algorithm and bid to show up on searches involving certain keywords. Before bidding for the keywords our team will go through the campaign and sort out the keywords worth bidding for.

Email Marketing

Email Marketing is a great way of being in touch with your customer both for the service industry as well as retail industry. To make your loyal customers aware of upcoming promotions. Very effective as it is the direct communication to your loyal customers. Our team is well equipped in designing of email newsletter as well as running and maintaining newsletter campaign in a weekly, bi-weekly and monthly basis. We work with email campaigning vendors like Aweber, Constant Contact, Mail Chimp, Get Response etc.

Web Analytics

Web Analytics is the tool to find out how effective is your online marketing campaign. Good web analytics is the key to know the ins and out of your website and also the behavior of your client. How they are browsing your web pages, most visited page and least favourite page, also the source of the traffic. Our team is well equipped. in handling your web analytics need and will generate reports with matrix and data.

WEB DEVELOPMENT


Are your reaching your audience online? Today, your success depends on it because that is where most of us live. Our team of web designers, social media strategists, and online-content developers (fancy word for writers) will work with you to bring your communications to life and connect you to your audience in a way that is accessible and meaningful to them. Web Development is a significant part of our business. We build from custom application to custom CMS (Content Management System). Our main coding language is PHP and database is MySQL. We also do Wordpress and Drupal custom development.

Web design

Web design is an integral part of the business. Without an innovative and attractive design, all web work is meaningless. Web design means more than attractive design -- it needs to modern, needs to be interactive and responsive to all devices. Responsive web design means the web page renders equally well on all devices. Our team uses HTML 5/CSS 3 along with responsive framework of Bootstrap or Foundation.

Content Development

We do all types of SEO friendly content development for our clients. We do the process of researching, writing, gathering, organizing, and editing information for publication on websites. Website content may consist of prose, graphics, pictures, recordings, movies, or other digital assets. Other than the website content we also do writing for email campaigns, PR campaigns etc.

Full Stack Development

Basically Full Stack Development means doing the front end design and developing back end work at the same time. We do full stack development using PHP and Mysql.

Custom Programming

We do customized modules and programming if the project requires, either custom plugins with Drupal or Wordpress.

APP DEVELOPMENT


Getting people to part with their hard-earned money, especially during these tough financial times, can be difficult. With 15 years’ experience raising money for some of the biggest charitable organizations in Canada, we’re confident we can produce the plan and tools you need to reach your fundraising targets.

Fundraising campaigns

From concept to completion, we’ll work with your organization to build and implement a fundraising campaign that meets your needs. Whether you’re thinking of an entire event, a simple direct mail or e-marketing campaign, or you just need some creative design, we can help you achieve your fundraising and awareness targets.

Direct Mail

If done properly, direct mail is a very effective way to reach your audience and tell your story. Through storytelling, our team creates emotional, impactful and inspiring pieces on paper or through video that will bring understanding to your cause and move people to act.

Case for Support

Every non-profit needs a strong case for support. A good case tells your story in an impactful way and convinces people that your organization is worth supporting. From capital campaigns to general cases, we’ve confident we can produce the case that brings in the dollars and support you’re looking for.

Fundraising Kits

A simple and easy way to supplement your fundraising efforts is to have others raise money for you. Our fundraising kits are tailored specifically for your organization, they represent your brand, and they contain everything your audience needs to raise money for your cause.

Event Planning

With over 15 years’ experience planning events for organizations like UNICEF, Variety – the Children’s Charity, Canadian Cancer Society, The Arthritis Society and many others, we can plan your fundraising event from concept to completion, including doing all of the marketing and media relations to support it.